Ray Beldner , Co-Founder/Director
Beldner has worked in art education and marketing for the last 20 years with the goal of inspiring people to create, value, and support the visual arts. As an artist, he has exhibited in more than 15 solo shows and over 100 group exhibitions, both nationally and internationally, and his artwork can be found in numerous public and private collections including the Smithsonian National Portrait Gallery and the Federal Reserve Board, Washington DC; the Saks Fifth Ave Collection, New York; and the Fine Arts Museums of San Francisco, among many others. At several Bay Area colleges and universities, he taught courses in sculpture and installation art, conceptual art, and professional practices for artists. Ray is also a fine art appraiser and art collection manager and most recently worked as a Fine Art Specialist for an online luxury goods company, sourcing consignments of art from artists, dealers, print publishers, and collectors.
Steve Zavattero, Co-Founder
Zavattero is the former Co-Owner/Director of San Francisco contemporary art gallery Marx & Zavattero. Throughout its 12-year run, the gallery was well known for exhibiting and representing artists who engaged in a variety of practices indicative of a strong, singular voice. Themes that bridged many of their artists’ work were: process, identity, political/social/environmental critique, beauty, dark humor – and most significantly – a sense of bold irreverence to trends. For over a decade, Marx & Zavattero maintained a provocative gallery program and strove to promote artists, shape their careers, and forge lasting relationships with collectors, curators, and museums. Zavattero was also a member of the Launch Committee and the Advisory Board throughout the entire 3-year run of the ArtPadSF contemporary art fair, held annually at the Phoenix Hotel in San Francisco.
FRAMEWORK, PR/Media Inquiries
FRAMEWORK is a San Francisco-based boutique agency specializing in PR, strategic communications, marketing, creative content and events. The company serves clients engaged in the arts, culture and creative brand initiatives including: galleries, art fairs, individual artists, cultural nonprofits and lifestyle brands.
With a passion for contemporary culture, the agency stays current on cutting-edge marketing practices and works to continually grow a vibrant network of industry leaders, influencers and media that they call upon to bring awareness to FRAMEWORK clients and their projects.