Ray Beldner, Co-Founder/Director

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Ray has worked in art education and marketing for the last 20 years with the goal of inspiring people to create, value, and support the visual arts. As an artist, he has exhibited in more than 15 solo shows and over 100 group exhibitions, both nationally and internationally, and his artwork can be found in numerous public and private collections including the Smithsonian National Portrait Gallery and the Federal Reserve Board, Washington DC; the Saks Fifth Ave Collection, New York; and the Fine Arts Museums of San Francisco, among many others. At several Bay Area colleges and universities, he taught courses in sculpture and installation art, conceptual art, and professional practices for artists. Ray is also a fine art appraiser and art collection manager and advisor. 

Contact:  ray@startupartfair.com

FRAMEWORK, PR/Media Inquiries 

FRAMEWORK is a San Francisco-based boutique agency specializing in PR, strategic communications, marketing, creative content and events. The company serves clients engaged in the arts, culture and creative brand initiatives including: galleries, art fairs, individual artists, cultural nonprofits and lifestyle brands.

With a passion for contemporary culture, the agency stays current on cutting-edge marketing practices and works to continually grow a vibrant network of industry leaders, influencers and media that they call upon to bring awareness to FRAMEWORK clients and their projects.

For press releases, advertising, and interview requests, contact: danielle@frameworksf.com


Shannon Kaye, Business Development Director 

A natural entrepreneur, Shannon has run creative businesses for most of her career. From starting a decorative home services company, to hosting and producing television and video series for national channels and brands, and creating a line of home furnishings. Shannon exhibits her paintings locally. Her artwork and advice have been featured in Esquire, Elle Décor, Dr. Oz’s Good Life, and Sunset magazines. Her work has been commissioned by Carlos Santana’s Universal Tone Management and highlighted in a documentary for South Korean Broadcasting about low-tech artists who thrive in high-tech environments.

To learn more about becoming a sponsor with stARTup or creating a program that’s unique to your brand, contact: shannon@startupartfair.com


Josefin Lundahl, Curator

Josefin is a Swedish art historian with years of experience in the European and American art markets, art education, curation, advising and consulting. After receiving her MA in Art History, while working in the educational sector, she independently ran a gallery project with the mission of providing emerging artists a space to exhibit and start their careers. In stARTup, she found the same passion and vision of what art can and should be, and she is very excited to have joined the team. 

For stARTup's Art Advisory programs, contact: josefin@startupartfair.com


Mica England, Content Curator & General Admin

Mica is a photographer and writer from the San Francisco Bay Area. Mica graduated from Academy of Art University in May 2017 with a Bachelor of Fine Arts in Photography. She was ranked in the top 5 among photography undergraduates and acted as BFA Photography Student Representative her last 3 semesters. Her primary focuses are documenting her mother’s experiences with stage 4 breast cancer thru my mother is dying, and chronicling mental health, stigma, and recovery on Instagram thru The Recovery Archive. Mica is also a founding member of temporary collective, a female photography collective.

For social media, artist pages, and other online content inquiries, contact: mica@startupartfair.com

Lauren Finch, Development Intern


Lauren is a social documentary photographer and educator based in the East Bay. She spent her undergraduate time working with various mediums and concepts before undertaking a M.A to further her own interests. Having studied at Goldsmiths University of London, she comes from a sociological and photographic background and works with a range of projects. While living in London, she co-established the Photo Village for UrbanPhotoFestival where she found her passion in public programs around art and education.

stARTup Art Fair appreciates the support of an impressive and ever-evolving Advisory Council


Adrienne Arieff Marketing Communications Leader

Inna Didenko Director Art Acacia gallery and advisory

Katharine Earhart Principal, Alesco Advisors, LLC

Shawn Flynn Senior Business Development Manager Techcode

Derek Kennedy Senior Partner & Managing Dir., Boston Consulting

Nancy Madynski Founder, Design Barre

Laura Nagle Christie's, San Francisco

Megan Opel Consultant and Entrepreneur, CartyMac Consulting

Adam O’Donnell Art Collector, Principal Engineer, Cisco

Jennifer Perlmutter Artist, Owner, Jennifer Perlmutter Gallery


Peter Frank Curator, Art Critic, Associate Editor of Fabrik Magazine, Los Angeles

Sherry Frumkin Director, Santa Monica Art Studios and Arena 1 Gallery

Maria Jenson Founding Director, ArtPadSF Contemporary Art Fair, San Francisco

Cathy Kimball Executive Director, San Jose Institute of Contemporary Art

Jeff King President/CEO, Jeff King and Company

Noah Lang Artist and Owner, Electric Works Fine Art Printing

Cara Megan Lewis  Associate Director, Rhona Hoffman Gallery

Nona Lim Founder and CEO, Nona Lim

Joen Madonna Executive Director, Art Span

Michelle Mansour Artist, Executive Director, Root Division

Heather Marx Principal, Heather Marx Art Advisory

Monique Meloche Owner, Monique Meloche Gallery, Chicago

Adam O’Donnell Principal Engineer, Cisco

Susan O’Malley Artist and Independent Curator

Jennifer Perlmutter Artist, Owner, Jennifer Perlmutter Gallery

Alex Ray Art Consultant, Five Senses Art Consultancy

Annie Seaton Artist and Former Director, LA Leica Gallery

Bettina Stiewe Founder, Upstart Modern Art Consultancy

Claudia Truesdell Makers 4 Good

Howard Tullman CEO, 1871; member of Chicago Mayor Rahm Emanuel’s Cultural Affairs Council

David Wallach  CEO, Wally Walls

Edward Winkleman Winkleman Gallery, Co-Founder, Moving Image Art Fair, New York

Blair Winn Director for Institutional Advancement at The Exploratorium