Who is the real voyeur? The Observer? Or The Self? This body of work explores Self-Voyeurism and the pursuit of fame and fortune via the image of self: an individual’s obsession with the image of self, responding to the societal obsession with the image of other, and the marketing and promotion of the image of self to develop into a personal brand in order to monetize. The installation will have a performance component in which Seggos plays an Instagram personality.
All of Seggos’ installations are site responsive, and the hotel room as the location for a behind the scenes tableau enables the room to become the secondary character in the performance, as if an Instagram feed come to life. The hotel room is a perfect mise-en-scène for the voyeuristic perspective on the development and production of the image of self. The art show attendees, in effect, are The Observers who become the voyeurs of the self-voyeur in action. Attendees will have full access to all of what constitutes the Instagram star’s environment, including the bathroom and closet.
Throughout the performance, the artist will be taking selfies and other images, posting to Instagram, Instagram Live and Instagram Stories. This allows the online following to participate as Observer to the performance as well, as viewer of image.
In addition to the performance component, there will be digital art, videos, gifs, sculpture, prints and paintings as décor befitting the Instagram personality. The artwork surrounds the Instagram personality reflects the issues that have arisen as a result of her focus on monetizing her image of self.
For more information about the artist, please visit her website.