Brian Singer



Too often, we trade privacy for convenience without fully understanding how our data is being used or sold. At least, I do, all the time. Wrapping the entire courtyard bannister of the Del Sol Hotel, this 300 foot long installation is intended to spark conversation and debate about the true cost of free products, and what we give up when we click the “I agree” button without reading the privacy policy. The letterforms are made out of used tech company t-shirts, spelling out a cautionary message. The intent is not to demonize a specific company, rather, to illustrate the normalization of a system where every move we make is being tracked, and our data is sold to the highest bidder.


Hotel perimeter