San Francisco

April 27-29, 2018


Thanks to everyone who came to stARTup San Francisco 2018!

Come back and see us next year at the Hotel del Sol, April 26 - April 28, 2019.  


Celebrate today’s significant emerging talent and leading independent artists at the Hotel Del Sol, within walking distance of the If So, What? and SF Art Market gallery fairs as well as the San Francisco Decorator Showcase on Marina Blvd. 

Discover over 60 artists--selected by six art world experts--who transform hotel rooms into exhibition spaces and offer their works for sale to art lovers of all levels.

Immerse yourself in an engaging line up of special performances and installations by local talents and a program of special exhibitions by nonprofit partners: Root Division, 3.9 Collective, ArtSpan and Asian American Womens Artists Association.

Absorb yourself in our engaging Art Conversations covering topics that challenge and engage today’s art world trends.

Indulge in fresh, healthy, innovative foods by Amanda Michael of Jane, signature cocktails by Humboldt Distillery, and exclusive wine tastings by boutique wineries, Relic and Imagery Estate Winery.

stARTup has become a destination event, attracting artists, art industry leaders, and art collectors from across the U.S. and as far away as Mexico, China, Europe, and South America. The fair’s unwavering mission to support creative and professional success for independent artists makes us a beacon for starting and seasoned collectors who seek out unique experiences and innovative brands.

2018 Selection Committee


2018 Advisory Council

Katharine Earhart Principal, Alesco Advisors, LLC

Mat Gleason Curator, Coagula Curatorial & Publisher, Coagula Art Journal, Los Angeles, CA

Anna Hygelund Independent Curator and Art Advisor

Charlie James  Owner/Director, Charlie James Gallery, Los Angeles, CA

Derek Kennedy Senior Partner and Managing Director, Boston Consulting Group

Nona Lim Founder and CEO, Nona Lim

Nancy Madinski Founder, Design Barre

Michelle Mansour Executive Director, Root Division

Peter Mays Executive Director, Los Angeles Art Association

Adam O’Donnell Art Collector, Principal Engineer, Cisco

Jennifer Perlmutter Artist, Owner, Jennifer Perlmutter Gallery

Annie Seaton Artist and Former Director, LA Leica Gallery


What Artists are Saying About Us

I came here to get exposure, and that’s what happened. I met curators and artists. I’m very pleased and excited to see where these opportunities lead.
— Stephen Whisler


Press Preview (invitation only)

Friday April 27, 12-2pm

Guided Room Tour

Friday April 27, 3pm

Opening Night Celebration

Friday April 27, 7–10pm

Public Days
Friday April 27, 2–10pm
Saturday April 28, 12–9pm
Sunday April 29, 12–7pm

Hotel Del Sol

3100 Webster Street, San Francisco